Introduction (Part 1)

1.O: Scenario: Aston Martin Lagonda  Unit 6: Student guide

Aston Martin Lagonda is the world’s only independent luxury car group with more than 100 years of design and automotive excellence across two brands. They strive to be the great British car company that creates the most beautiful and accomplished automotive art in the world.

In an industry that is ‘Male Dominated’ write a report on how Aston Martin Lagonda have responded to current issues of equality and diversity in the workplace and how they can continue to develop their equality and diversity policy. Produce a comprehensive project management plan, milestone schedule and project schedule for monitoring and completing the aims and objectives of the project title 

How have companies’ responded to current issues of equality and diversity in the workplace? E.g. 

  • Gender pay gap, 
  • Sexual harassment, 
  • Gender divide in leadership. 

You must conduct small-scale research, information gathering and data collection, generating knowledge to support the project, and critically evaluate the project management process and appropriate research methodologies applied.